According to this article:
56% of US consumers stop buying from companies they believe are unethical.
35% of consumers stop buying from brands they perceive as unethical even if there is no substitute available.
27% stop purchasing even if they think the competitor offers lower quality.
65% of consumers feel that ethical issues are becoming more important.
Discuss the role of social media and its potential impact on business ethics today. https://www.mintel.com/press-centre/social-and-lifestyle/56-of-americans-stop-buying-from-brands-they-believe-are-unethical
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